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Anglický jazyk
Brand Placement
Autor: Ravi Kandhadai
This book is useful to students of marketing, professors teaching brand strategy, innovative media and integrated communications/advertising as the study adds to existing theories of celebrity, congruence, gestalt, low involvement, dual mode, humor, and... Viac o knihe
Na objednávku, dodanie 2-4 týždne
37.93 €
bežná cena: 43.10 €
O knihe
This book is useful to students of marketing, professors teaching brand strategy, innovative media and integrated communications/advertising as the study adds to existing theories of celebrity, congruence, gestalt, low involvement, dual mode, humor, and entertainment. A must read for all brand managers, advertising professionals, marketing managers working with limited budget looking for innovative methods of communicating brand messages and coping with brand pressures. This book is focused on brand placement and audience response.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786138386612
