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Anglický jazyk
Branding In Films
Autor: Rishi Shukla
Marketers and creative professionals often take to integrate brands into the story and plot of the films. When viewers decided to watch a movie, their main objective is entertainment. When a producer of a movie decides for product placement or merchandising... Viac o knihe
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O knihe
Marketers and creative professionals often take to integrate brands into the story and plot of the films. When viewers decided to watch a movie, their main objective is entertainment. When a producer of a movie decides for product placement or merchandising in the film, he is influencing indirectly the innocent viewers. Innocent viewers, because he is not aware about intension of producers for such merchandising or product placement. Is it ethical?
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2019
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783330320994
