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Anglický jazyk
Branding in Organized Retailing: A Customer Perspective
Autor: Nishith Mishra
This book is an outcome of my thesis on a comparative study of customer buying behaviour of private label brands and national brands in organized retailing conducted in Delhi and National Capital Region (NCR) between years 2012-2016 in India.The book is... Viac o knihe
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O knihe
This book is an outcome of my thesis on a comparative study of customer buying behaviour of private label brands and national brands in organized retailing conducted in Delhi and National Capital Region (NCR) between years 2012-2016 in India.The book is composed of seven chapters in total. First four chapters are theoretical in nature. Chapter 5 is purely related to analysis of the data collected and analyzed, and remaining chapters are the concluding ones discussing on findings, interpretation, limitations and recommendations of the research outcome.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2020
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786202675420
