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Anglický jazyk
Branding Latin America
Autor: Dunja Fehimovic
This book offers a critical analysis of the spread of branding discourse and practice to new "objects"-from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization... Viac o knihe
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O knihe
This book offers a critical analysis of the spread of branding discourse and practice to new "objects"-from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets.
- Vydavateľstvo: Lexington Books
- Rok vydania: 2018
- Formát: Hardback
- Rozmer: 235 x 157 mm
- Jazyk: Anglický jazyk
- ISBN: 9781498568272
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