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Anglický jazyk
Brands Don't Win
Autor: Stan Bernard
How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other "transcender" companies do not play the... Viac o knihe
Na objednávku, dodanie 2-4 týždne
22.00 €
bežná cena: 25.00 €
O knihe
How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other "transcender" companies do not play the traditional brand game that every other company plays; they create their own game and force competitors to play by their rules.
Brands Don't Win reveals the proven, practical three-step Transcender System that leading companies use to transcend their rivals and own their markets. Learn step by step how to use and apply the Transcender System, considered by top executives to be the world's most powerful winning system for companies and their products.
- Vydavateľstvo: Lioncrest Publishing
- Rok vydania: 2021
- Formát: Hardback
- Rozmer: 222 x 145 mm
- Jazyk: Anglický jazyk
- ISBN: 9781544522326
