• Anglický jazyk

Breakthrough Copywriter

Autor: Robert C. Worstell

There was one copywriter who made millionaires from people who read his book, although they never wrote an ad.



Eugene Schwartz wrote a classic on copywriting that is probably one of the most... Viac o knihe

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O knihe

There was one copywriter who made millionaires from people who read his book, although they never wrote an ad.



Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.



That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except...



Fortunately Schwartz was also prolific as a speaker.



So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn:



- How to create ads which sell your products at the expense of your competition

- Find which roles your customer really wants to play and align these to your product

- Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there.

- Learn how to control your audience by being their friend.



Get Your Copy Now.

  • Vydavateľstvo: Lulu.com
  • Rok vydania: 2017
  • Formát: Paperback
  • Rozmer: 229 x 152 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781387028085

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