Building Strong Brands
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  • Anglický jazyk

Building Strong Brands

Autor: David A. Aaker

A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. Full of examples such as Kodak, McDonalds and General Electric.

Viac o knihe

1 kus - skladom u vydavateľa Posielame do 7-10 dní

13.60 €

bežná cena: 15.11 €

O knihe

A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. Full of examples such as Kodak, McDonalds and General Electric.

  • Vydavateľstvo: Simon + Schuster UK
  • Rok vydania: 2010
  • Formát: Paperback
  • Rozmer: 195 x 130 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781849830409

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