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Anglický jazyk
Business to Business Electronic Commerce
Autor: Merrill Warkentin
In the mid 1990s, the widespread adoption of the Web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel-selling tangible... Viac o knihe
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O knihe
In the mid 1990s, the widespread adoption of the Web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel-selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began-called business-to-business electronic commerce. Business to Business Electronic Commerce: Challenges and Solutions will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business.
- Vydavateľstvo: Idea Group Publishing
- Rok vydania: 2001
- Formát: Hardback
- Rozmer: 260 x 183 mm
- Jazyk: Anglický jazyk
- ISBN: 9781930708099
