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Anglický jazyk
Cases in Advertising and Marketing Management
Autor: Edd Applegate
Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences... Viac o knihe
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O knihe
Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses discussion prompts to help readers work through it. This provocative book gives readers insight into the situations they will face in management positions and helps them develop valuable decision-making skills.
- Vydavateľstvo: Rowman & Littlefield Publishers
- Rok vydania: 2006
- Formát: Paperback
- Rozmer: 235 x 191 mm
- Jazyk: Anglický jazyk
- ISBN: 9780742538368
