-
Anglický jazyk
Cases in Entrepreneurship
Autor: Armen Hadjinian
Cases in Entrepreneurship provides students with diverse, real-world examples of entrepreneurship in action. Through real-world cases, readers learn critical lessons in business management, business development, and entrepreneurship. Each case includes... Viac o knihe
Na objednávku, dodanie 2-4 týždne
113.04 €
bežná cena: 125.60 €
O knihe
Cases in Entrepreneurship provides students with diverse, real-world examples of entrepreneurship in action. Through real-world cases, readers learn critical lessons in business management, business development, and entrepreneurship. Each case includes a short introduction, explanations of why the case is important, key terms, the case itself, and post-reading case questions. The second edition features seven new case studies in which a new manager reflects on the concept of leadership at a colleague's retirement banquet, readers are encouraged to consider of the role of soft skills in management and leadership, ethical issues within a company threaten to detail its financial success, and a profitable business considers way in which to grow. Additional cases explore Red Bull's competitors and innovators in the energy drink industry, launching a catering business, and maintaining a small company's altruistic foundations as they expand and grow. Cases in Entrepreneurship is an ideal supplementary textbook for courses and programs in business management and entrepreneurship.
- Vydavateľstvo: Cognella Academic Publishing
- Rok vydania: 2024
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9798823355575
