-
Anglický jazyk
Cases on Chinese Unicorns and the Development of Startups
Autor: Henni Appelgryn
In today's dynamic landscape of global entrepreneurship, understanding the intricacies of China's burgeoning startup ecosystem poses a significant challenge for scholars and business enthusiasts alike. The Chinese market continues to produce an increasing... Viac o knihe
Na objednávku, dodanie 2-4 týždne
318.33 €
bežná cena: 353.70 €
O knihe
In today's dynamic landscape of global entrepreneurship, understanding the intricacies of China's burgeoning startup ecosystem poses a significant challenge for scholars and business enthusiasts alike. The Chinese market continues to produce an increasing number of unicorn companies, which are companies that are privately owned and valued at over one billion US dollars. There is now a pressing need to dissect their growth trajectories, financial strategies, and leadership dynamics. However, accessing credible and comprehensive insights into these companies' journeys still needs to be discovered, hindering academic inquiry and practical business discussions. Cases on Chinese Unicorns and the Development of Startups emerges as a beacon of clarity amidst this complexity. Through a meticulously curated collection of case studies, this book offers a solution to the problem of understanding China's startup landscape. Each case study thoroughly explores a different Chinese unicorn, presenting verifiable information on the company's evolution, market presence, revenue streams, leadership transitions, and funding sources. By delving into the real-world experiences of these companies, the book equips scholars, researchers, and business practitioners with the practical insights needed to navigate the nuances of the Chinese market and replicate success in diverse global contexts.
- Vydavateľstvo: IGI Global
- Rok vydania: 2024
- Formát: Paperback
- Rozmer: 254 x 178 mm
- Jazyk: Anglický jazyk
- ISBN: 9798369348932
