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Anglický jazyk
Choffray, J: Methodology for Investigating Differences in Ev
Excerpt from Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences
Industrial purchasing frequently involves several individuals with different backgrounds and job responsibilities. This paper develops...
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Excerpt from Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences
Industrial purchasing frequently involves several individuals with different backgrounds and job responsibilities. This paper develops methodology based on objective tests to assess differences in product evaluation criteria between categories of purchasing decision participants. It then determines the importance of these differences in the formation of individual preferences.
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- Vydavateľstvo: Forgotten Books
- Formát: Paperback
- Jazyk: Anglický jazyk
- ISBN: 9781332246090
