Cinderella stamps

Source: Wikipedia. Pages: 31. Chapters: Airmail etiquette, Azad Hind stamps, Blue Chip Stamps, Campbell-Johnston Collection, Charity label, Chinchen Collection, Christmas Seal, Christmas Seal & Charity Stamp Society, Cinderella stamp, Cinderella Stamp Club, Circular delivery company, Coins and postage stamps of Sealand, Contributions Agency Collection, Delandre, Easter Seals, Easter seals (philately), Ewen Collection, Festiniog Railway Letter Service, Green Shield Stamps, H.M. Stationery Office Collection, Hotel post, Langmead Collection, Local post, Local postal surcharge labels, Newspaper stamp, Postage stamps and postal history of South Moluccas, Postage stamps and postal history of the Sovereign Military Order of Malta, Poster stamp, Railway stamp, Ration stamp, Revenue stamp, S&H Green Stamps, Savings stamp, Telegraph stamp, Trading stamp, Turner Collection of Railway Letter Stamps, Wine post, Zemstvo stamp. Excerpt: Trading stamps are small paper coupons given to customers by merchants in loyalty marketing programs that predate the modern loyalty card. These stamps had no value individually, but when a customer accumulated a number of them, they could be exchanged with the trading stamp company (usually a third-party issuer of the stamps) for premiums, such as toys, personal items, housewares, furniture and appliances. Gold Bond trading stamps were dispensed in strips at the time of purchase and pasted into books for saving. The practice started in the 1890s, at first given only to customers who paid for purchases in cash, to reward those who did not purchase on credit. It grew with the spread of chain gasoline stations in the early 1910s and the then-new industry of chain supermarkets in the 1920s, and merchants found it more profitable to award them to all customers. Trading stamps were at their most popular from the 1930s through the 1960s. An example of the value of trading stamps would be during the 1970s and 1980s where the typical rate issued by a merchant was one stamp for each 10¢ of merchandise purchased. A typical book took approximately 1200 stamps to fill, or the equivalent of US $120.00 in purchases. Plaid Stamps sign at Cracker Barrel restaurant in Lubbock, TexasIn the United States, the most popular brand of trading stamps was "S&H Green Stamps", sometimes informally simply known as "green stamps". Other larger brands, included "Top Value Stamps", "Gold Bond Stamps", "Plaid Stamps", "Blue Chip Stamps", "Buccaneer Stamps", and "Gold Strike Stamps". "Texas Gold Stamps" were given away in their namesake state mainly by the H-E-B grocery store chain, and Mahalo stamps in Hawaii. Merchants would pay a third-party trading stamp company for the stamps, and then would advertise that they gave away trading stamps with purchases. The intent of this was to get customers to be loyal to the merchant, so that they would continue shopping there to obtain enough stamps to redee