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Anglický jazyk
Cobranding: A Marketing Marriage
Autor: Deepak Mishra
Cobranding: A Marketing Marriage, Today's consumers want value added augmented products and services. So does apply to debit and credit cards. Addressing the needs of consumers throughout their life cycles is a big challenge. To meet the challenge, co-branding... Viac o knihe
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O knihe
Cobranding: A Marketing Marriage, Today's consumers want value added augmented products and services. So does apply to debit and credit cards. Addressing the needs of consumers throughout their life cycles is a big challenge. To meet the challenge, co-branding combines the extended benefits, strength, recognition, and appeal of one brand with the other. In this research the main idea is to study the perception of customers towards co-branded card offerings of Citibank. This study would help in assessing how consumers feel about the co-branded cards. The finding of the empirical research suggests that degree of relationship, loyalty, satisfaction, trust, security, & brand personality differs from individual to individual. Customers were found to be deal loyal rather than real loyal is in terms of benefit.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2016
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659950858
