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Anglický jazyk
Coercion
Autor: Douglas Rushkoff
Noted media pundit and author of Playing the Future Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising,... Viac o knihe
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O knihe
Noted media pundit and author of Playing the Future Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerism in America, and why we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings.
- Vydavateľstvo: Penguin Publishing Group
- Rok vydania: 2000
- Formát: Paperback
- Rozmer: 203 x 130 mm
- Jazyk: Anglický jazyk
- ISBN: 9781573228299
