Collaborative Business Design

This adapted version of CBSD for the Fundamentals Series explores the characteristics of IT-driven business services, their requirements and how to gather the right requirements to improve the service lifecycle throughout design, development and maintenance until decommissioning. By understanding IT-driven business services and anchoring them in a service design statement (SDS), you will be able to accelerate the translation of the needs of the business to the delivery of IT-intensive business services.
Product overview
CBSD supports portfolio, programme and project management by identifying key questions and structuring the creative process of designing services.
Insight into the CBSD approach to deriving an SDS is therefore a practical and powerful tool to help you:
• Promote a coherent design so that fundamental issues and requirements of needs are mapped, based on different perspectives between demand and supply;
• Gain insight into the dynamics between stakeholders within an enterprise;
• Reflect on and formulate a practical and realistic roadmap; and
• Guide the development, build, programme management and maintenance of IT-driven business services.
CBSD complements existing frameworks such as TOGAF®, IT4IT, BiSL® Next and ITIL® by focusing on business architecture, a subject rarely discussed before designing an IT-intensive, complex business service.
Who should read this book
This book is intended for anyone responsible for designing and implementing IT-driven services or involved in their operation. This includes:
• Internal and external service providers, such as service managers, contract managers, bid managers, lead architects and requirement analysts;
• Business, financial, sales, marketing and operations managers who are responsible for output and outcome;
• Sales and product managers who need to present and improve service offerings;
• Developers who need to develop new and improved services;
• Contract managers and those responsible for purchasing; and
• Consultants, strategists, business managers, business process owners, business architects, business information managers, chief information officers, information systems owners and information architects.
Collaborative Business Design: The Fundamentals is part of the Fundamentals Series.
Authors
Brian Johnson has published more than 30 books, including a dozen official titles in the IT Infrastructure Library (ITIL), all of which are used worldwide. He designed and led the programme for ITIL version 2.
He has fulfilled many roles during his career, including vice president, chief architect, senior director and executive consultant. One of his current roles is chief architect at the ASL BiSL Foundation, which provides guidance on business information management to a wide range of public and private-sector businesses in the Benelux region. Brian is chief architect for the redesign of all guidance and is the author of new strategic publications.
Léon-Paul de Rouw studied technical management and organisation sociology. He worked for several years as a consultant and researcher in the private sector. Since 2003, he has been a programme manager with the central government in the Netherlands. He is responsible for all types of projects and programmes that focus on business enabled by IT.