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Anglický jazyk
Communication in Political Campaigns
Autor: William L. Benoit
This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context... Viac o knihe
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O knihe
This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.
- Vydavateľstvo: Peter Lang
- Rok vydania: 2022
- Formát: Paperback
- Rozmer: 225 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9781433188077
