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Anglický jazyk
Communication in the U.K. Budget Airline Industry: How PR affects corporate success
Autor: Matthias Schimmel
The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding... Viac o knihe
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O knihe
The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research.
- Vydavateľstvo: Anchor Academic Publishing
- Rok vydania: 2013
- Formát: Paperback
- Rozmer: 220 x 155 mm
- Jazyk: Anglický jazyk
- ISBN: 9783954891634
