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Anglický jazyk
Competitive Marketing (RLE Marketing)
Autor: John O'Shaughnessy
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information... Viac o knihe
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O knihe
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
- Vydavateľstvo: Routledge
- Rok vydania: 2015
- Formát: Paperback
- Rozmer: 246 x 189 mm
- Jazyk: Anglický jazyk
- ISBN: 9781138971387
