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Anglický jazyk
Consumer Behaviour
Autor: Situn Krushna Sahu
In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters. Some of these are quickly identi¿ed with us being a consumer behavior and others may be surprising and we want to... Viac o knihe
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O knihe
In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters. Some of these are quickly identi¿ed with us being a consumer behavior and others may be surprising and we want to read it. We are behaving as a consumer.
When we watch an ad on TV, talk to friends about a movie we just saw, brush our teeth, go to a ball game, buy a new DVD, or even throw away an old pair of shoes. With assurance, for being a consumer reaches into every part of our lives. Given its prevalent nature, the study of consumer behavior has its relevancy for areas such as marketing.
Consumer Behavior = Psychological + Personal + Social + Cultural
Psychological = motivation, personality, perception, learning, beliefs and attitudes
Personal = age and life-cycle stage, occupation, lifestyle, personality
Social = reference groups, family, roles and status
Cultural = culture, subculture, social class system
This formulae of factors of consumer behaviors should be applied to everything whether you purchase a packet of cornflakes or a trendy car.
In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters. Some of these are quickly identi¿ed with us being a consumer behavior and others may be surprising and we want to read it. We are behaving as a consumer.
When we watch an ad on TV, talk to friends about a movie we just saw, brush our teeth, go to a ball game, buy a new DVD, or even throw away an old pair of shoes. With assurance, for being a consumer reaches into every part of our lives. Given its prevalent nature, the study of consumer behavior has its relevancy for areas such as marketing.
Consumer Behavior = Psychological + Personal + Social + Cultural
Psychological = motivation, personality, perception, learning, beliefs and attitudes
Personal = age and life-cycle stage, occupation, lifestyle, personality
Social = reference groups, family, roles and status
Cultural = culture, subculture, social class system
This formulae of factors of consumer behaviors should be applied to everything whether you purchase a packet of cornflakes or a trendy car.
- Vydavateľstvo: Notion Press Media Pvt Ltd
- Rok vydania: 2021
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9781684876730
