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Anglický jazyk
Consumer Behaviour and Digital Transformation
Autor: Ayantunji Gbadamosi
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer... Viac o knihe
Na objednávku, dodanie 2-4 týždne
66.96 €
bežná cena: 74.40 €
O knihe
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
- Vydavateľstvo: Routledge
- Rok vydania: 2024
- Formát: Paperback
- Rozmer: 246 x 174 mm
- Jazyk: Anglický jazyk
- ISBN: 9781032149769
