-
Anglický jazyk
Consumer buying behavior towards online shopping
Autor: Martyna Kostrzewska
Internet transactions involve a wide range of risks which may effectively discourage the consumer from shopping online or have a strong adverse impact on the level of consumer satisfaction with the product itself and the shopping process. In any business... Viac o knihe
Na objednávku, dodanie 2-4 týždne
40.68 €
bežná cena: 45.20 €
O knihe
Internet transactions involve a wide range of risks which may effectively discourage the consumer from shopping online or have a strong adverse impact on the level of consumer satisfaction with the product itself and the shopping process. In any business organisation various risk elements are part of business operations. That is why all companies which do business over the Internet should pay attention not only to economic risk that can be managed with derivatives purchased to protect against fluctuations in prices, exchange or interest rates, but also psychological risk and the possible loss of time by consumers when shopping online.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2022
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786205495605
