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Anglický jazyk
Contemporary Issues in Social Media Marketing
Autor: Subir Bandyopadhyay
The use of social media has impacted the way consumers live, buy and consume products and services. Academic research on social media marketing has not kept pace with the practical applications and there is a critical void in the social media literature.... Viac o knihe
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O knihe
The use of social media has impacted the way consumers live, buy and consume products and services. Academic research on social media marketing has not kept pace with the practical applications and there is a critical void in the social media literature. This book bridges that void. The understanding of perspectives of both consumers and marketers can help the organizations to design, develop and implement better social media marketing strategies so that marketers can enjoy their success with the today's social consumers.
- Vydavateľstvo: Routledge
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 234 x 156 mm
- Jazyk: Anglický jazyk
- ISBN: 9781138679184
