Contingency Factors of Marketing-Mix Standardization

Anglický jazyk

Contingency Factors of Marketing-Mix Standardization

This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.

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bežná cena: 54.99 €

O knihe

Vydavateľstvo: Gabler Verlag
Rok vydania: 2010
Formát: Paperback
Rozmer: 210 x 148 mm
Jazyk: Anglický jazyk
ISBN: 9783834925961

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