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Anglický jazyk
Corporate Communications
Autor: Lars T. Christensen
The field of corporate communications describes the practices organizations use to communicate as coherent corporate bodies. Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity... Viac o knihe
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O knihe
The field of corporate communications describes the practices organizations use to communicate as coherent corporate bodies. Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
- Vydavateľstvo: Sage Publications UK
- Rok vydania: 2008
- Formát: Hardback
- Rozmer: 250 x 175 mm
- Jazyk: Anglický jazyk
- ISBN: 9781412931021
