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Anglický jazyk
Corporate Social Responsibility and Beyond
Autor: Zsuzsanna Gy¿ri
Corporate Social Responsibility became a good business instead of ethical obligation, because companies and experts found that stakeholders appreciated responsibility and its communication, and it could be demonstrable in profit as well. CSR gained... Viac o knihe
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O knihe
Corporate Social Responsibility became a good business instead of ethical obligation, because companies and experts found that stakeholders appreciated responsibility and its communication, and it could be demonstrable in profit as well. CSR gained a "superior" goal, increasing profit. The mainstream economics first attacked it, but afterwards degraded it to be a tool of profit-making. This is the CSR's "story of success". I evidence with theoretical and empirical arguments that we should go beyond CSR, construe a more truthful realization of business ethics' principles: values-driven business. I present two complementing researches, which show a complete picture of corporate responsibility. The first one maps the situation of CSR in Hungary, the second one explores the way to get beyond it.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783848493197
