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Anglický jazyk
Corporate social responsibility in purchasing behaviour
Autor: Mileny Marienella Contreras Fiestas
The research seeks to establish what is the influence of Corporate Social Responsibility on the purchasing behavior of consumers in the company Cineplanet Real Plaza - Piura in the year 2019. The study, due to its level of explanatory type, presents a non-experimental... Viac o knihe
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O knihe
The research seeks to establish what is the influence of Corporate Social Responsibility on the purchasing behavior of consumers in the company Cineplanet Real Plaza - Piura in the year 2019. The study, due to its level of explanatory type, presents a non-experimental - transactional - correlational design. In order to respond to the problem posed, How does CSR influence the purchasing behavior of consumers at Cineplanet Real Plaza - Piura, 2019? an interview guide and a questionnaire were used as data collection instruments; the interview guide was applied to the sales manager, while the questionnaire was applied to a sample of 207 consumers at Cineplanet Real Plaza - Piura.Finally, it was concluded that CSR has a positive and significant influence on the purchasing behavior of consumers at Cineplanet Real Plaza - Piura, 2019.
- Vydavateľstvo: Our Knowledge Publishing
- Rok vydania: 2020
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786202607599
