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Anglický jazyk
Costa, J: Marketing in a Multicultural World
Autor: Gary J. Bamossy
The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book.
Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in... Viac o knihe
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O knihe
The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book.
Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.
- Vydavateľstvo: Sage Publications
- Rok vydania: 1995
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780803953284
