• Anglický jazyk

Creating & Delivering Your Value Proposition

Autor: Cindy Barnes

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer... Viac o knihe

Na objednávku, dodanie 2-4 týždne

118.80 €

bežná cena: 132.00 €

O knihe

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

  • Vydavateľstvo: Kogan Page
  • Rok vydania: 2014
  • Formát: Hardback
  • Rozmer: 240 x 161 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780749476519

Generuje redakčný systém BUXUS CMS spoločnosti ui42.