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Anglický jazyk
Creating Your Library Brand
Autor: Elisabeth Doucett
Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does branding fit? With branding scaled and tailored to the public... Viac o knihe
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O knihe
Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does branding fit? With branding scaled and tailored to the public library arena, this guide clarifies marketing and branding and explains where to start.
- Vydavateľstvo: ALA Editions
- Rok vydania: 2009
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780838909621
