- Anglický jazyk
Creative Advertising Concept and Copy
Autor: Georgia-Zozeta Miliopoulou
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
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O knihe
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
- Vydavateľstvo: Routledge
- Rok vydania: 2024
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9781032357959