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Anglický jazyk
Creative Library Marketing and Publicity
Autor: Robert J. Lackie
Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services... Viac o knihe
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O knihe
Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.
- Vydavateľstvo: Rowman & Littlefield Publishers
- Rok vydania: 2015
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9781442254213
