Critical Evaluation of AirAsia's Website
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  • Anglický jazyk

Critical Evaluation of AirAsia's Website

Autor: Junaid Javaid

Scientific Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0 (B), University of Bedfordshire, course: DIGITAL BUSINESS MANAGEMENT, language: English, abstract: This report is a critical evaluation... Viac o knihe

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O knihe

Scientific Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0 (B), University of Bedfordshire, course: DIGITAL BUSINESS MANAGEMENT, language: English, abstract: This report is a critical evaluation of AirAsia's website. It consists of four sections. The first section deals with the analysis of AirAsia's website (airasia.com) with respect to the implications of certain information systems.
The second section will contain information regarding the company's online value proposition and revenue model. The Company's electronic Customer Relationship Management (e-CRM) will be analysed in the third section. In the fourth section, some actions will be recommended to the company for strengthening the digital business strategy adopted by the company.

  • Vydavateľstvo: GRIN Verlag
  • Rok vydania: 2015
  • Formát: Paperback
  • Rozmer: 210 x 148 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783668050884

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