Critical evaluation of the macro and micro environmental factors affecting the brewing industry with a particular focus on Heineken

Anglický jazyk

Critical evaluation of the macro and micro environmental factors affecting the brewing industry with a particular focus on Heineken

Vydavateľstvo: GRIN Verlag
Rok vydania: 2018
Formát: Paperback
Rozmer: 210 x 148 mm
Jazyk: Anglický jazyk
ISBN: 9783668726321

Na objednávku, dodanie 2-4 týždne

16.28 €

bežná cena: 18.50 €

O knihe

Research Paper (undergraduate) from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 80.00, , course: LRPM, language: English, abstract: Heineken is one of the leading brewing industries in the European and global markets. However, Heineken and other companies in the beer industries are increasingly facing internal and external threats. Thus, the primary aim of this report is to conduct a critical evaluation of the macro and micro environmental factors affecting the brewing industry with a particular focus on Heineken.

The major opportunities and threats facing Heineken will also be established in attempts to establish its ability to survive the contemporary and future market forces while at the same time maintain its competitiveness as illustrated in the past years. Lastly, the report will establish generic objectives that can enhance the profitability of Heineken activities and at the same time increase its ability to navigate through the prevailing environmental challenges.