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Anglický jazyk
Crossing the Chasm
Autor: Geoffrey Moore
In Crossing the Chasm, Geoffrey Moore, the world`s leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights,... Viac o knihe
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O knihe
In Crossing the Chasm, Geoffrey Moore, the world`s leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
- Vydavateľstvo: Capstone
- Rok vydania: 1998
- Jazyk: Anglický jazyk
- ISBN: 9781841120638
