Cultural Strategy
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  • Anglický jazyk

Cultural Strategy

Autor: Douglas Holt

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels,... Viac o knihe

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36.63 €

bežná cena: 40.70 €

O knihe

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

  • Vydavateľstvo: Oxford University Press
  • Rok vydania: 2012
  • Formát: Paperback
  • Rozmer: 239 x 154 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780199655854

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