- Anglický jazyk
Customer Relationship Management
Autor: Scn Education
This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with... Viac o knihe
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O knihe
This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.
- Vydavateľstvo: Vieweg+Teubner Verlag
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 240 x 170 mm
- Jazyk: Anglický jazyk
- ISBN: 9783322849632