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Anglický jazyk
Customer Relationship Marketing in Indian Steel Industry
Autor: Kaushik Bhattacharya
Customer Relationship Marketing in Indian Steel Industry This book will help students and practitioners to understand the complex issues that marketing professionals deal with on a regular basis in forming, maintaining and enhancing relationship with... Viac o knihe
Na objednávku, dodanie 2-4 týždne
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O knihe
Customer Relationship Marketing in Indian Steel Industry This book will help students and practitioners to understand the complex issues that marketing professionals deal with on a regular basis in forming, maintaining and enhancing relationship with their customers in B-2-B market. This book includes extensive literature survey on relationship marketing and describes in detail with concrete examples, how to formulate, implement and co-create successful relationship marketing programs for building relationship with firm's strategic customers.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659297946
