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Anglický jazyk
Customer Sense
Autor: Aradhna Krishna
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve... Viac o knihe
Na objednávku, dodanie 2-4 týždne
49.49 €
bežná cena: 54.99 €
O knihe
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
- Vydavateľstvo: Palgrave Macmillan US
- Rok vydania: 2015
- Formát: Paperback
- Rozmer: 235 x 155 mm
- Jazyk: Anglický jazyk
- ISBN: 9781349344420
