• Anglický jazyk

Davidson, M: Consumerist Manifesto

Autor: Martin P. Davidson

Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.

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O knihe

Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.

  • Vydavateľstvo: Routledge
  • Rok vydania: 1992
  • Formát: Paperback
  • Rozmer: 216 x 140 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780415046206

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