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Anglický jazyk
Decoding Logos
Autor: Shaoqiang Wang
This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you... Viac o knihe
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O knihe
This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.
- Vydavateľstvo: Hoakibooks S.L.
- Rok vydania: 2023
- Formát: Paperback
- Rozmer: 206 x 145 mm
- Jazyk: Anglický jazyk
- ISBN: 9788419220004
