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Anglický jazyk
Decoding Luxe
Autor: Mahul Brahma
Decoding Luxe explores various facets of luxury brands, taking
a strategic, behavioural, historical, experiential, demographical,
psychological, dynamic, mechanical, and philosophical look at
what constitutes...
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O knihe
Decoding Luxe explores various facets of luxury brands, taking
a strategic, behavioural, historical, experiential, demographical,
psychological, dynamic, mechanical, and philosophical look at
what constitutes luxe or dazzle.
This book is a bible for all stakeholders of luxury brands -
owner, custodian, retailer, connoisseur as well as student -
helping them understand and formulate, with a historical
perspective, an effective strategy for conceiving, positioning,
placing, promoting and pricing these luxury products.
It is all about finding the magic potion for a brand's success with
luxe in India, who always look for value-for-money or valuefor-
label.
- Vydavateľstvo: Srishti Publishers
- Rok vydania: 1905
- Formát: Paperback
- Rozmer: 198 x 129 mm
- Jazyk: Anglický jazyk
- ISBN: 9789382665984
