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Anglický jazyk
Delivery Customer Experience Management
Autor: N. Gladson Nwokah
This researched book on delivery customer experience management in the UK and Nigeria aviation. The author refined the initial instrument of Woodcock et al(2008) in the UK public sector and used it to compare the delivery of customer experience management... Viac o knihe
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O knihe
This researched book on delivery customer experience management in the UK and Nigeria aviation. The author refined the initial instrument of Woodcock et al(2008) in the UK public sector and used it to compare the delivery of customer experience management in the UK and Nigeria aviation sectors. The study reported in this book shows that customer experience management is performed in both aviation, but it is better performed in the UK than in Nigeria. It shows some mediating factors influencing a seemingly low performance effectiveness in delivery customer experience management in the Nigeria aviation. No doubt, this study has contributed to the growing interest in managing the customer experience as a key factor in implementing effective marketing strategy. it is recommended that the refined instrument used in this study should be replicated and applied in other sector and culture to validate the instrument.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659139529
