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Anglický jazyk
Design Thinking for Pharma
Autor: Subba Rao Chaganti
The pharmaceutical industry is at a crossroads. Traditional marketing tactics no longer resonate with patients who demand empathy, understanding and personalized experiences. This book offers a transformative approach. Through design thinking, you'll learn... Viac o knihe
Na objednávku, dodanie 2-4 týždne
56.43 €
bežná cena: 62.70 €
O knihe
The pharmaceutical industry is at a crossroads. Traditional marketing tactics no longer resonate with patients who demand empathy, understanding and personalized experiences. This book offers a transformative approach. Through design thinking, you'll learn to: ¿ Empathize: Deeply understand patient needs, fears and aspirations. ¿ Ideate: Generate innovative solutions that address patient challenges. ¿ Prototype and Test: Create tangible experiences to refine your ideas. ¿ Implement: Bring patient-centric solutions to life. Design Thinking in Pharma offers a groundbreaking approach. By putting patients at the heart of your strategy, you can: ¿ Build stronger connections: Foster trust and loyalty through empathy and understanding. ¿ Drive Innovation: Develop products and services that truly meet patient needs. ¿ Improve Health Outcomes: Empower patients to take control of their health journeys. ¿ Gain a Competitive Edge: Differentiate your brand in a crowded marketplace. This book is your roadmap to a future in which pharmaceutical marketing is not just about selling products but about improving lives. Are you ready to transform your approach?
- Vydavateľstvo: Pharma Med Press
- Rok vydania: 2024
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9788198129345
