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Anglický jazyk
Determinants of Brand Selection in Cement Distribution
Autor: Vijay Kumar Reddy Prodhuturi
Growing number of cement brands in India had left too many options for the industrial and residential buyers. Distributors in the cement distribution business have been aimed by the manufacturers to promote their brand. However the wrong brand selection... Viac o knihe
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O knihe
Growing number of cement brands in India had left too many options for the industrial and residential buyers. Distributors in the cement distribution business have been aimed by the manufacturers to promote their brand. However the wrong brand selection may lead a cement distributor in to losses. This study identifies the factors that cement distributors evaluate to select and distribute a cement brand. Also this study focused on exploring the answer to an important question "Do those options have any place for the customer value?"
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783330044951
