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Anglický jazyk
Determinants of household satisfaction at the point of sale
Autor: Bernard Mas Sène
I could have entitled this work: "The psychosociology of households in their habits of frequentation of the points of sale". Here, the common observation made is that consumers, for the most part, believe that large stores are not within their reach. We... Viac o knihe
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O knihe
I could have entitled this work: "The psychosociology of households in their habits of frequentation of the points of sale". Here, the common observation made is that consumers, for the most part, believe that large stores are not within their reach. We looked at the key elements that underlie the habits of households in the various points of sale. These are mainly book-serve outlets and those in the informal sector. Starting with historical consumption habits, using satisfaction as the decisive element, the reflection was focused on other variables in line with loyalty, socio-professional situation, income level, and geographical location. Today, it has been observed that even in the presence of quality products, a guarantee of hygiene and accessible prices, several other elements can have an impact on the customer's orientation and guide his satisfaction and loyalty.
- Vydavateľstvo: Our Knowledge Publishing
- Rok vydania: 2021
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786204238555
