Diehl, G: Brand Identity Breakthrough

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing-brand identity. Does yours stand out from the crowd?
With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.
Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more-and at higher prices-giving the customers exactly what they want and sending your profits through the roof.

In Brand Identity Breakthrough, you will learn…
•How to incorporate a unique selling proposition into your branding

•The best methods for selling products to customers as a small business

•How to use business storytelling to sell products in both physical and online marketplaces


Table of Contents
Section I: Why Identity Matters

Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)

Chapter 2: When Good Ideas Fail

Chapter 3: Why Entrepreneurs Fail to See Their Own Value

Chapter 4: Why Others Fail to See Your Value
Section II: Creating Your Brand Identity

Chapter 5: Uncovering Your Core Values

Chapter 6: Developing a Unique Selling Proposition

Chapter 7: Crafting Your Personality Profile

Chapter 8: Knowing Your Target Audience
Section III: Telling Your Story to the World

Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)

Chapter 10: How to Speak with Clarity, Authority, & Authenticity

Chapter 11: How to Display Your Character Through Writing

Chapter 12: How to Educate Your Audience About Your Brand Identity
Section IV: Brand Identity Case Studies

Case Study #1: Rebranding a Whole Industry's Adversarial Image

Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch

Case Study #3: Turning a Charitable Project into a Profitable Movement

Case Study #4: Skyrocketing a Personal Brand through Narrative Focus

Case Study #5: Embracing Personality in a Technical Niche
Section V: Resources for Prospective Entrepreneurs

Appendix 1: Entrepreneurial Terms Defined

Appendix 2: 50 Useful Starting Questions for New Entrepreneurs

Appendix 3: Making Money Online