Differences in internationalization strategies of higher education institutions in Germany and the United States. Can the strategies benefit from each other?

Seminar paper from the year 2022 in the subject Business economics - Miscellaneous, grade: 1,7, University of Augsburg, language: English, abstract: Ever thought about a semester abroad? Which student has never been asked this question or never asked himself? In our increasingly globalized world, it has become a matter of course that even undergraduate education is often international in nature. Learning and improving another language, getting to know other cultures and versatile teaching styles but also challenging flexibility and adaptability to new environments are elementary parts of a stay abroad. Especially these points are interesting aspects on which international and globalized companies put a lot of emphasis when someone is applying for a job.

These versatile advantages for the students, research teachers and future employers are desired by the educational institution university from completely different aspects. This is because the internationalization rate of an educational institution is a very special measurement figure in the global comparison of higher education institutions.

The attractiveness factor of universities can be determined by a high ratio of international students. An increase in the quota results in a positive response from potential international students, as they explicitly look for an educational institution that meets their wishes for international exchange opportunities. This attraction factor, in turn, increases the internationalization rate, potentially leading students to choose the more internationalized higher education institution in the future. The partnership of universities is a very enriching factor for the exchange between lecturers as well as between students for the universities. The partnership of universities is a very enriching factor for the exchange between lecturers as well as between students for the universities. Once cross-university partnerships exist or have been established, it is straightforward for higher education institutions to create an attractive offer for international students.

In order to achieve these goals of universities to attract international students, various internationalization strategies exist worldwide. Although these cannot be captured in their completeness in students' individual decisions, they contribute strongly to the decision-making process.