-
Anglický jazyk
Digital Privacy in the Marketplace
Autor: George Milne
Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about
by new information technologies. The purpose of this book is to provide...
Viac o knihe
Na objednávku, dodanie 2-4 týždne
20.16 €
bežná cena: 22.40 €
O knihe
Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about
by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on
both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.
- Vydavateľstvo: Business Expert Press
- Rok vydania: 2015
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9781606498484
