Francúzsky jazyk

Direct Marketing Hotseat

Vydavateľstvo: Éditions universitaires européennes
Rok vydania: 2018
Formát: Paperback
Rozmer: 220 x 150 mm
Jazyk: Francúzsky jazyk
ISBN: 9786138398752

Na objednávku, dodanie 2-4 týždne

66.60 €

bežná cena: 74.00 €

O knihe

For those of you who don't know the origin of Direct Marketing Hotseat, let me give you a little background. In its original format, it was a monthly newsletter. The idea was to take subscribers' products or services and "Hotseat" them. By that, I mean to have two or more marketing experts created a powerful, thorough marketing campaign for a subscriber of the newsletter. Hotseat are always a favorite at marketing seminars. It's almost magical to watch top level marketing people pull together a high - profit marketing campaign out of thin air. Everyone in the audience benefits nearly as much as the person being hotseated. The driving idea of Direct Marketing Hotseat was to do a monthly Hotseat campaign, the campaign would actually be run and the precise results would be reported. I was furtunate to have some of the most successful names in direct marketing as my Contributing Editors and Special Editors. This included Ted Nicolas, Dan Kennedy, Alan & Brad, Bob Bly, Jeff Paul, Ray Jutkins, Brad Petersen, Karen Anderson, Stan Golomb, Dan Poynter, Dan Reynolds, T. Harv Eker, Brian Voiles, and Don Bice.